Excellent e-commerce web design & development in 2021? How Google ranks websites? OK, now Google has an index of millions of websites, How can Google rank websites and show the most relevant results when you search for something? Google uses over 200 ranking signals to determine which websites should be on the top, and Google is always updating their ranking algorithms, but there are some basics you should follow if you want to rank higher in search results. Optimizing your website content, and structure helps Google indexing your website, and it will improve your website ranking.
Give customers the option to update the quantities or remove unwanted products. Ego Pharmaceuticals, a skincare brand, is a good example to follow here. On their checkout page, you can easily update product quantities and remove unwanted products from the cart before checking out. Customers tend to review their items in the cart and may want to return to the shop to browse through the product listing to buy more items. The cart page is the final opportunity to upsell any products. Include images and product details that might pair up with the items in the customer’s shopping basket.
As your customer scrolls through your product listing, let your customers know of stock availability on the product listing page. Showing this information on the product listing page prevents your customer from feeling frustrated if they click through to the product page and finding out that the product is out of stock. Adding a filter and sort function helps your customers find what they are looking for much easier. To give you an example, if a customer wants to buy a pair of brown men’s shoes within the price range of $45 to $50, then they can select the color brown and price in the filter section.
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If you are selling products with a lot of attributes. Products variations is a very handy feature. Instead of duplicating your products for each color, or size, etc… You can group all these variable products into a single product page. You should think about what payment Methods will you accept on your online store. Will you accept online payments? Or cash on delivery? There are a lot of online payment methods you can choose from like PayPal, Stripe, 2checkout, etc… You can also integrate the checkout with bank API (e.g. CIB Bank). Your website should have flexible shipping methods for easier products delivery. You may also need an integration with a well known shipping provider like Aramex, or FedEX.
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