Expert marketing software reviews? I’ve been using Ontraport for my business and my client’s businesses for the past 2 years. I love that it’s so customizable. With a little creativity, you can manage nearly 100% of your business. I use it for my website, membership site, automations, new client onboarding, invoicing, payment processing, email marketing, lead management, customer management, order management, and reporting. There’s a bit of a learning curve—it took me about 6 months to learn enough to feel comfortable and confident. I don’t see this as a downside, though. I prefer to be able to customize everything exactly the way I want it, so a learning curve is a small price to pay! Find more details on https://www.crmreviewed.com.
As a matter of fact, even experienced marketers might need some time to learn the ropes here. The only group that might have it easy are salespeople who’ve used advanced CRM tools before, while beginners are bound to face a steep learning curve. All in all, give yourself about a week to a month to grasp how every single tool works. The best thing about comprehensively-provisioned CRM systems is, they always come with powerful contact management features. And Ontraport is no different. Since all its CRM operations are directly linked with the corresponding contact database, you can bet you’ll get all the critical management privileges. The process of adding contacts, for instance, is incredibly flexible. If you’re trying to create a contact base from scratch, you could leverage Ontraport’s landing pages, SMS, and forms. Otherwise, users with pre-existing lists can proceed to import their contacts manually or through direct import.
A slightly confusing interface is one of the letdowns of this software. It’s not user-friendly or smooth enough to be good for a first time user, adjusting to it may take weeks or maybe even months. However, if you have the time to learn its features, this software will come in handy in a variety of ways. Ontraport and Aweber are miles apart from each other. Despite being limited in features, Ontraport holds up well against Aweber. It offers more value for money, has superior integration features and it is easier to operate. Customizable template options are the only areas where the latter software has the upper hand.
Lead Scoring: With lead scoring, you gain insight into the engagement level of your contacts. The more you see them engaging in your assets, the more point value they’ll have. It gives you an idea of what they’re most interested in. You’ll notice percentages showing up next to lead scores. Their purpose is to give you an idea of how important a contact’s score is. These are the scores based on the median. The way it works is that the median score gets 50% while the highest one gets 100%. The rest are then weighted to reflect the smaller range values.
Now, when you combine all these provisions, Ontraport transforms into one heck of a powerful marketing and CRM platform. Imagine the possibilities that come with that. But then again, if we’re honest about this approach, bundling all these functionalities in one autoamtion software has one major downside. You risk comprising the overall user experience because of the complex framework involved. How so? Ok, take a second and think about it. Admittedly, quite a number of the “all-in-one” solutions we’ve reviewed here at The Digital Merchant come with a relatively steep learning curve. They give beginners a hard time piecing together their multiple tools. Interestingly, the team at Ontraport understands that, and they claim they’ve tweaked the entire platform to make it as simple as possible.