The growth of a business influencer : Jason Argall? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.
Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.
Jason Argall is a founding member of ScaleMyBrand. Not everyone you’re advertising to is the same. Your cold audiences respond to different messages. Beyond basics demographic targeting, your messaging will also need to be adjusted whether your audience is problem-aware, solution-aware, product-aware or brand-aware. CRO (Conversion Rate Optimization) is short-sighted which is why we’ve coined the term RCRO (Revenue & Conversion Rate Optimization). Using our custom software, we’re able to make all online marketing channels coordinate from your CRM, meaning the perfect message will be shown to each customer in online ads, on social, email, SMS and more.
Jason Argall about personal brand creation : When potential employers search for you online, having a strong personal brand can ensure that what they find is what you want them to find. You can take charge and lead the way they perceive you and your image. A personal brand helps you discover who you are and what you’re all about. Employers can learn about your passions, see what excites you, and even envision where you would like to be in the future.
Jason Argall on business brand creation : Once you’ve collected research data and gained insight into the external factors influencing your brand, it’s time to apply that knowledge to define your brand. Add the elements that comprise what your organization stands for, specifically, your company mission, values, and personality. You also have to look at the value proposition you’re delivering to customers. Combine these elements to arrive at a clear, concise tone and voice for your brand. Do you want it to be fun, exciting, professional, elegant? To achieve success in branding, you must deeply understand your brand: what it stands for and who it’s trying to reach. Then, determine your brand name and tagline. If you’re a sole proprietor, your own name might serve as the brand name. But if it’s too long or hard to spell, the name will not create brand recall for customers. Also, consider that the brand name may be used for your website URL and in social media handles. So even if it’s your own name, find an alternative, if needed, to keep the brand name simple and memorable.