Marketing strategies by Emmanuel Finnih Houston, Texas today? Finnih’s teaching style is highly interactive, and he frequently uses real-world examples to illustrate key points. He is passionate about helping people learn how to market their businesses effectively, and his wealth of knowledge and experience makes him an invaluable resource for anyone looking to improve their marketing skills. See additional details on Emmanuel Finnih.
Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention. There’s no avoiding it: internet marketing is critical for the success of your business in 2022 and beyond. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.
If you’re managing your social media campaign on your own, using a tool that lets you schedule posts a week or more in advance could save you time. However, this method isn’t as sustainable. A successful channel needs real-time posts and direct engagement with followers. Posting in real-time shows your followers that your brand is relatable, relevant, and open to communication. Focusing on social media management on top of all of your other responsibilities takes away from effectively running your business. You could miss out on new sources of revenue and if you’re just starting out on social media, it can be challenging to tackle it on your own.
Emmanuel Finnih Houston, Texas talking about Digital Marketing : You also have to ask yourself what kind of business you are running. Are you going after a single purchase, generating a large cash-flow, a subscription programme, or growing your business into a well-known brand, where your customers will come to for all their future needs? Get clear on your intended outcomes for your campaign before you begin the process of setting up, because if you have no clarity on direction, you can veer off course very quickly, losing out to your competitors. A general rule of thumb for marketing is to be everywhere that your potential customers are. However, in real terms, this simply isn’t possible, as your marketing budget and your profit margins might not allow for that to happen. Of course, you want as many potential opportunities to communicate with your audiences, but appropriate selection of channels, products and messages is the ‘art’ underpinning the science of technique and mechanics.
When you target keywords, the usual tendency is to go for those which have the highest search volumes, but it is more important to find the intent behind a search. Based on research by the University of Hong Kong, search intent can be segmented into two: People looking to find information relating to the keyword used, a user looking for more general information about a topic, a specific search will have a narrow intent and they are not looking for anything else while a general search will have the user looking at other related topics as well. By leveraging keyword intent for intent-driven marketing, businesses can drive more sales, attract more traffic, drive more sales and generate more leads.
Authentic content was a major trend for 2019 — and it’s set to become even stronger in 2020! We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business, and getting huge engagement returns from it! A high level of authenticity can go a long way in building a stronger connection to your audience. When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience. By switching her thought process to “caption first, and image second,” it allowed Sarah Nicole to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers.
Emmanuel Finnih is the marketing teacher who designed the first digital marketing curriculum in Texas Southern University. He is a highly experienced and certified digital marketing professional with a passion for teaching. Finnih’s digital marketing course is one of the most popular courses at Texas Southern University. It is an introduction to digital marketing, covering topics such as Search Engine Optimization (SEO), Social Media Marketing, Social Media Marketing, Web Analytics, Web Design, Mobile Marketing.