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Inclusivity centers around valuing other peoples’ opinions and perspectives. The focus is on appreciating diversity and communicating with people from marginalized communities and underrepresented groups. Inclusive content embraces otherness and consequently attracts wider customer attention and engagement. An awareness of diversity encourages companies to tailor their marketing content to appeal to all consumer groups and demographics. Consumers are a lot more aware of ethical business practices and favor inclusivity in the business world.
Micro-moments are relatively new to the digital marketing world and defined like this: “an intent-rich moment when a person turns to a device to act on a need- to know, go, do or buy.” How can you work micro-moments into your marketing plans? Be where your customer is in real-time. This doesn’t follow the standard sales funnel model. With quick and easy access to what they want now, customers are able to act on their needs immediately, meaning their behavior is more unpredictable than ever. So, what should you do? Looking to increase engagement, sales, and customer retention? Omnichannel marketing is just what the doctor ordered. Omnichannel marketing is when you advertise your brand consistently and cohesively across multiple marketing platforms, like email, social media, and even off-line. In doing this, you’re connecting with your buyers the right way: through personal messaging, great UX, and brand awareness that allows for engagement.
This is the most common way of earning money from blockchain currencies. Most investors buy coins such as Bitcoin, Litecoin, Ethereum, Ripple, and more and wait until their value rises. Once their market prices rise, they sell at a profit. This investing strategy requires one to identify more stable and volatile assets that can shift in value rapidly, resulting in regular profits. Assets such as Bitcoin and Ethereum have been known to maintain regular price fluctuations; they can, therefore, be considered a safe investment in this regard. However, you’re welcome to trade any asset you feel is going to rise in value; all you need to do is to analyze each asset you invest in before committing to HODLing it. Also, you don’t need to buy the most expensive assets for you to make profits. There are thousands of small altcoins that have decent price shifts; consider having a mix of all coins that have a promising future value and are not just popular in the exchanges.
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