PPC advertising solutions for insurance agents? Google reviews are a great way to showcase a business to the local market. Google reviews also play an important role in consumer decision making. Google my business reviews have a direct effect on search rankings, as well as consumer purchase decisions. Reviews represent an unbiased opinion about a business. The information is crowdsourced, from real people who have tried the services themselves. As such, it should come as no surprise that reviews are a factor in Google’s local ranking results pages. The more people are raving about your business, the more Google will take that as a sign of an authoritative and important website in your local area.
The only thing worse than not having local business citations is having inaccurate information disseminated across the internet. While blatant errors are an obvious thing to avoid, subtle differences actually confuse the search engines resulting in less confidence. So while a human can discern your street address whether it’s abbreviated or spelled out, Google and Bing need to see the exact same name, address, and phone number across all the directories.
Why Local SEO matter? Local SEO helps people to easily find your local business online. It helps your business to become highly visible online, and rank high in local SERPs making it easier for customers to find you. What is the future of local search marketing? With more and more people using smartphones, iPads, etc., and voice search usage on the rise, the future lies in local mobile marketing. Having an SEO-compliant website and a strong local SEO strategy will get your website on to Google’s local listing pack.
The proper and effective use of Social Media is to build community, conversation and relationships with your audience. Yet while you are focusing on running a business, this task alone can overload you! Agent Caffeine will provide strategy, development, consulting and execution to bring all aspects of social media efforts into alignment with your companies goals and purpose. Agent Caffeine will create specific, unique content centering on your company’s product or business, as well as your specific social media goals. We will create content that speaks not only to those engaging on the specific social media platform, but also to your business audience. Read more information at Book a Demo.
Nobody wants to see product pages in the search results for “how to make a protein shake.” Those people are in learning mode, not buying mode. Google understands this, which is why all of the top results are blog posts—not pages selling protein powder. The opposite is true for a query like “buy protein powder.” People aren’t looking for a protein shake recipe; they’re looking to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Looking at Google’s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to rank. Let’s take a look at a less obvious keyword like “best eye cream,” which gets an estimated 21k monthly searches in the US.
We’re digital marketers professionals. We make it easy for you to select a layout and website style. Build your website with our designs – built specifically to get agents more leads. So, select the design you love and sign up for your Agent Velocity website today. We build your marketing based on Customer Research. Not just what’s pretty, but what converts into leads. Take advantage of the benefits of a well-designed website that helps you get more leads and grow your business. Attract your ideal prospects by answering their questions and scheduling appointments with you. Read more details on Marketing platform for insurance agents.