Award-Winning trade show displays? Since booth sizes are limited, you have to be creative and make your walls part of the branding strategy you have in mind. Customize them to grab the attention of the attendees and remain memorable. Think beyond wall signages and banners. Branding is very crucial in trade show marketing as you just don’t want your booth to be remembered; you want your company to be unforgettable too. So, get creative on how you can make the personality of your brand shine through digital and tangible displays.
Make sure reps are capturing leads in a consistent format and that all leads are flowing into a centralized location. At the end of the day, companies attend trade shows, whether virtual or in-person, to collect leads, and if you can’t get those leads in the hands of sales and marketing as quickly as possible then your event ROI is diminished by the day. The bad news is, there is no instant lead capture method (yet) like badge scanning in virtual trade shows. The good news is, it’s typically easier to accurately collect all the information you need by clicking into an attendee’s profile. You will likely find the company name, job title, and email address at the very least. Invest in trade show technology and eliminate the need for Excel or Word for lead collection. Technology will not only allow you to capture leads and qualify them in a consistent format, but if you have a CRM or marketing automation integration in place, your leads will flow seamlessly and automatically according to the rules you have set in place.
Our 20′ ModLite trade show booths are lightweight displays constructed with easy-to-assemble modular aluminum extrusions combined with high quality graphics to create a sleek, modern, professional look. Our Truss displays provide a modern, professional, and industrial appearance at any trade show event. They require NO TOOLS for set up. Some can even be reconfigured in multiple ways using the same parts. With a fully recyclable steel frame, our Truss kits are both an economical and eco-friendly exhibit choice. Our Slatwall displays are lightweight and are perfect for clients needing shelving or slatwall for merchandise. Capatible with all industry standard hardware, our Slatwall booths offer both strength and flexibility while still weighing 50% LESS than standard slatwall displays. Read even more details on Infinity Exhibits.
It’s easy to make booth signs, but it is not so easy to make sure that they stand out. You need to get people interested in stopping at your booth and buying your products in order to make your time at the trade show worth it. The way your banner looks may play a big part in that, so it is a good idea to invest some time, thought, and money into it. You need to shine brighter than the competition. The main reasons you need banners for trade shows are so that people know who you are, what you are selling, and what they should expect. Your brand or company name and the logo should always be a prominent feature on your trade show posters, but this is especially true for your main sign. People need to know what you’re all about or they won’t be interested!
Infinity Exhibits offers affordable storage at our Vegas & Sarasota facilities and can also assist with storage in between shows throughout the US. Not committed to purchasing a booth? Our all inclusive rental services include rental of the exhibit, install/dismantle at the show, and shipping to and from the show. Our Trade show displays are designed using the most cost effective materials that are durable, functional and create a great impression. Our lightweight and compact designs drastically reduce shipping. Read extra information at Infinity Exhibits.