High quality web design tips with Adam McManaman today? Attractive visuals, clean and appealing UI, great usability and navigation ability are always the first things considered by your customers when they open a website. Effective color scheme and attractive visuals are the easiest way to engage with your customers. It is proven that colors can evoke emotional response, such as blue for calmness, red for enthusiasm and grey for frustration.It is essential when it comes to web site design that you use different colors wisely for your each of your web pages to actively match the purpose and emotional of the page, so that your website can easily grab your customers attention.
Adam McManaman on web loading times : HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.
SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good. SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet. Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks.
Adam McManaman on Ecommerce : If you take a look at any eCommerce website, they will have a search bar located at the top of every page. A comprehensive search function enables users to find a product in your catalog. If you are able to provide suggestive search terms whilst your customer types in the search bar, that’s even better. Having a clear navigation menu helps to identify the different types of product categories your website sells to your customer. It is important that you use general terms to segment your product items. For example, a fashion brand will differentiate their product range by “Men”, “Women” and “Kids”.
For teenagers, bright is beautiful. They won’t browse websites with white, grey, and black images. All a designer need to have is a simple, straightforward, and intuitive interface with the right choice of bright colors. Teenagers stepping into this age group are excited and feel more grown-up with this so-called “teens” title. So, as an entrepreneur, it is your primary task to serve kids and teens in separate sections as it may offend teenagers. A proper tone can make or break the site. Don’t put the same content for both the age groups i.e. kids and teens. Avoid using heavy animations as they may annoy this age group.
What if your small business could reach its full potential? For smaller businesses, your website is the most important part of your marketing. Unfortunately, many businesses make website mistakes that turn countless customers away. How, then, can you avoid these website mistakes? Keep reading to discover our top website design tips for small businesses! It’s tempting to pack your website full of every image and detail you can think of. But if you’re not careful, this will create a cluttered site that nobody can navigate, much less understand. Our advice? Kill the clutter and streamline everything as best you can. This will improve the experience for everyone, but it makes a particular difference for mobile users.
The art of online persuasion is not a myth. So, to make your customer fulfill this or that action you need to know some tricks or behavioral patterns to get what you want. And, an increasingly competitive landscape pushes you to learn consumer psychology. Such tools as Google Analytics helps to trace and understand consumer behavior whether it’s mobile apps (iOS and Android), web and SaaS applications, and IoT (internet of things) devices.